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Selling the Economic Miracle: The Compelling Tale of Post-War Economic Growth

Gregory Woods

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Published in Selling The Economic Miracle: Economic Reconstruction And Politics In West Germany 1949 1957 (Monographs In German History 18)

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The aftermath of World War II marked a period of unprecedented economic prosperity in the Western world, a phenomenon that came to be known as the "economic miracle." This article explores the captivating narrative behind this remarkable growth, focusing on the strategies and techniques used to promote the "economic miracle" to the public. By unraveling the story of "Selling the Economic Miracle," we gain insights into the shaping of consumer culture, the American Dream, and the lasting impact of public relations and marketing in shaping our economic perceptions.

Selling the Economic Miracle: Economic Reconstruction and Politics in West Germany 1949 1957 (Monographs in German History 18)

Selling the Economic Miracle: Economic Reconstruction and Politics in West Germany, 1949-1957 (Monographs in German History Book 18)

by Mark E. Spicka

4.2 out of 5

Language	:	English
File size	:	8261 KB
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Print length	:	527 pages

Setting the Stage: Post-War Economic Conditions

The end of World War II left many nations in economic turmoil, with widespread destruction, disrupted supply chains, and depleted resources. However, in the United States, a unique set of circumstances emerged that would propel the country into an era of sustained growth. A strong manufacturing base, technological advancements, and a surge in consumer demand created an ideal environment for economic expansion.

Enter Public Relations: Shaping the Narrative

Recognizing the need to promote the post-war economic recovery, the business community and government agencies turned to public relations firms to craft a compelling narrative that would inspire confidence and encourage consumption. One of the key figures in this effort was Edward Bernays, considered the father of public relations. Bernays, who had also played a significant role in promoting the United States' entry into World War I, used his expertise in mass psychology to shape public opinion and create a positive image of the post-war economy.

Creating the "Economic Miracle"

Bernays and his colleagues created a powerful narrative that portrayed the post-war economic boom as an "economic miracle." Through a series of carefully orchestrated campaigns, they emphasized the benefits of new technologies, consumer products, and the American Dream. Companies such as General Electric and DuPont invested heavily in public relations, using slogans like "Progress is our most important product" and "Better things for better living...through chemistry" to convey a sense of optimism and limitless growth.

Fuelling Consumer Culture

The promotion of the economic miracle played a crucial role in shaping consumer culture in the United States. Advertising campaigns encouraged people to believe that buying new products and services was not only an act of self-gratification but also a patriotic duty that contributed to the nation's economic well-being. The proliferation of mass media, such as television and radio, further amplified these messages, creating a constant stream of consumer desires.

The American Dream and Aspirational Consumption

The "economic miracle" narrative became inextricably linked with the American Dream, the idea that through hard work and determination, anyone could achieve financial success. Advertisements and public relations campaigns portrayed consumption as a means of achieving the American Dream, fostering the belief that owning certain products and services signified upward mobility and social status. This aspirational consumption became a driving force in the post-war economy, fueling further growth and shaping consumer habits for decades to come.

The Lasting Impact

The techniques and strategies used to promote the "economic miracle" had a lasting impact on the world of public relations, marketing, and consumer behavior. The use of mass media, the creation of compelling narratives, and the emphasis on aspirational consumption became standard practices in these fields. The post-war era also saw the rise of market research and focus groups, as businesses sought to better understand the desires and motivations of consumers.

"Selling the Economic Miracle" is a fascinating study in the power of public relations and marketing to shape economic perceptions and drive consumer behavior. By exploring the strategies and techniques used to promote the post-war economic boom, we gain valuable insights into the creation of consumer culture, the American Dream, and the lasting impact of these efforts on our economic and social landscape. The story of "Selling the Economic Miracle" serves as a reminder of the importance of understanding the role of public relations and marketing in shaping our economic perceptions and the choices we make as consumers.

Selling the Economic Miracle: Economic Reconstruction and Politics in West Germany, 1949-1957 (Monographs in German History Book 18)

by Mark E. Spicka

4.2 out of 5